Zeigler to buy 4 dealerships in Wisconsin


Zeigler Auto Group plans to close Monday on the acquisition of four dealerships in Wisconsin, marking its first stores in the state and first Toyota and Hyundai outlets.

The growing retailer will buy Racine Honda, Racine Toyota and Racine Hyundai, all in Mount Pleasant, and Kenosha Subaru from Home Run Auto Group of Janesville, Wis. The group is owned by Jim Bozich and Mark Geiger.

Zeigler of Kalamazoo, Mich., said the transaction is its largest acquisition to date and that it plans to keep all staff at the stores.

“We are very proud to be expanding Zeigler into the great state of Wisconsin,” Aaron Zeigler, president and owner of Zeigler Auto Group, said in a statement. “We know that the community here will appreciate the way we do business, not just in how we go above and beyond for every single customer, but also in the way that we make it a priority to actively take part in the communities where we operate.”

Terms of the deal weren’t disclosed.

The southern Wisconsin dealerships will be renamed Zeigler Honda of Racine, Zeigler Toyota of Racine, Zeigler Hyundai of Racine and Zeigler Subaru of Kenosha.

Zeigler said the four dealerships will add about 14,000 vehicle sales a year. With the new stores, Zeigler expects to sell more than 67,000 vehicles next year, generating more than $2.2 billion in revenue.

This is the latest acquisition for Zeigler, which has been in expansion mode. In January 2020, it bought Mercedes-Benz and Sprinter of Hoffman Estates, Jaguar-Land Rover Schaumburg and Infiniti of Hoffman Estates, all in Illinois. In May, it bought International Subaru of Merrillville in Indiana.

The retailer now has about 30 new-vehicle dealerships in Wisconsin, Illinois, Indiana and Michigan.

Zeigler ranks No. 55 on Automotive News‘ list of the top 150 dealership groups based in the U.S., retailing 15,996 new vehicles in 2020.

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